DESIGN 

PROCESS

Over the years, I have combined the knowledge absorbed during academia with my professional experiences, and curated a process that I observe in all projects.

1. CONTEXT DEFINITION

Conduct user interviews

Understand needs, wants, desires

Identify possible friction points

Context is important: asking where, when, how, why? 

​Deliverables

User scenarios 

Experience storyboards

2. RESEARCH / ANALYSIS

Study design trends

Divide consumer segments

Summarize market competitors

Deliverables

Competitive landscape

Reference images 

Infographics

3. IDEATION

Sketch in 2D/3D

Build physical mock-ups

Select technically feasible concepts

Model in CAD softwares

Deliverables

Sketches

Product renderings

Appearance models

4. CONCEPT DEVELOPMENT

Apply human factors and ergonomics

Design color/material/finish and graphics

Specify technical details

Select production methods

Deliverables

Explanation graphics

Visual identity

Detailed renderings

5. PROTOTYPING

Engineer proof of concept

Coordinate with vendors

Produce product prototypes 

Test user interaction

Iterate and improve design

Deliverables

Product versions 

Usability research

6. OUTCOME / REFLECTION

Assemble final result

Consider next steps

Speculate future applications

Review failures and learnings

Deliverables

Branding

Presentation deck

1. CONTEXT DEFINITION

Conduct user interviews

Understand needs, wants, desires

Identify possible friction points

Context is important: asking where, when, how, why? 

​Deliverables

User scenarios 

Experience storyboards

2. RESEARCH / ANALYSIS

Study design trends

Divide consumer segments

Summarize market competitors

Deliverables

Competitive landscape

Reference images 

Infographics

3. IDEATION

Sketch in 2D/3D

Build physical mock-ups

Select technically feasible concepts

Model in CAD softwares

Deliverables

Sketches

Product renderings

Appearance models

4. CONCEPT DEVELOPMENT

Apply human factors and ergonomics

Design color/material/finish and graphics

Specify technical details

Select production methods

Deliverables

Explanation graphics

Visual identity

Detailed renderings

5. PROTOTYPING

Engineer proof of concept

Coordinate with vendors

Produce product prototypes 

Test user interaction

Iterate and improve design

Deliverables

Product versions 

Usability research

6. OUTCOME / REFLECTION

Assemble final result

Consider next steps

Speculate future applications

Review failures and learnings

Deliverables

Branding 

Presentation deck