DESIGN 

PROCESS

Over the years, I have combined the knowledge absorbed during academia with my professional experiences, and curated a design thinking framework that I observe in all projects.

1. CONTEXT DEFINITION

Conduct interviews, surveys, observational research

Understand needs, wants, desires

Identify possible friction points

Context is important: asking where, when, how, why? 

​Deliverables

Problem definition

Research synthesis

Experience storyboards

2. RESEARCH / ANALYSIS

Study design trends

Divide consumer segments

Summarize market competitors

Deliverables

Competitive landscape

Value proposition 

Infographics

3. IDEATION

Brainstorm in collaboration 

Sketch solutions on paper 

Build 2D/3D mock-ups

Test technically feasible concepts

Model in CAD softwares/standard industry tools

Deliverables

Low fidelity prototypes

User flows

Wireframes and sitemaps

Appearance models

4. CONCEPT DEVELOPMENT

Apply human factors and ergonomics

Design color/material/finish and graphics

Specify technical details and production methods

Generate working, interactive models

Deliverables

High-fidelity prototype

Explanation graphics

Visual identity

Detailed renderings

5. PROTOTYPING

Finalize a prototype

Coordinate with engineers, developers, vendors

Engineer proof of concept

Test user interaction

Iterate and improve design

Deliverables

Product versions 

Usability research

6. OUTCOME / REFLECTION

Assemble final result

Consider next steps

Speculate future applications

Review failures and learnings

Deliverables

Branding

Presentation deck

1. CONTEXT DEFINITION

Conduct interviews, surveys, observational research

Understand needs, wants, desires

Identify possible friction points

Context is important: asking where, when, how, why? 

​Deliverables

Problem definition

Research synthesis

Experience storyboards

2. RESEARCH / ANALYSIS

Study design trends

Divide consumer segments

Summarize market competitors

Deliverables

Competitive landscape

Value proposition 

Infographics

3. IDEATION

Brainstorm in collaboration 

Sketch solutions on paper

Build 2D/3D mock-ups

Test technically feasible concepts

Model in CAD softwares/standard industry tools

Deliverables

Low-fidelity prototypes

User flows

Wireframes and sitemaps

Appearance models

4. CONCEPT DEVELOPMENT

Test human factors and ergonomics

Design color/material/finish and graphics

Specify technical details and production methods

Generate working, interactive models

Deliverables

High-fidelity prototype

Explanation graphics

Visual identity

Detailed renderings

5. PROTOTYPING

Finalize a prototype

Coordinate with engineers, developers, vendors

Engineer proof of concept

Test user interaction

Iterate and improve design

Deliverables

Product versions 

Usability research

6. OUTCOME / REFLECTION

Assemble final result

Consider next steps

Speculate future applications

Review failures and learnings

Deliverables

Branding 

Presentation deck