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DESIGN
PROCESS
Over the years, I have combined the knowledge absorbed during academia with my professional experiences, and curated a design thinking framework that I observe in all projects.
1. CONTEXT DEFINITION
Conduct interviews, surveys, observational research
Understand needs, wants, desires
Identify possible friction points
Context is important: asking where, when, how, why?
Deliverables
Problem definition
Research synthesis
Experience storyboards
2. RESEARCH / ANALYSIS
Study design trends
Divide consumer segments
Summarize market competitors
Deliverables
Competitive landscape
Value proposition
Infographics
3. IDEATION
Brainstorm in collaboration
Sketch solutions on paper
Build 2D/3D mock-ups
Test technically feasible concepts
Model in CAD softwares/standard industry tools
Deliverables
Low fidelity prototypes
User flows
Wireframes and sitemaps
Appearance models
4. CONCEPT DEVELOPMENT
Apply human factors and ergonomics
Design color/material/finish and graphics
Specify technical details and production methods
Generate working, interactive models
Deliverables
High-fidelity prototype
Explanation graphics
Visual identity
Detailed renderings
5. PROTOTYPING
Finalize a prototype
Coordinate with engineers, developers, vendors
Engineer proof of concept
Test user interaction
Iterate and improve design
Deliverables
Product versions
Usability research
6. OUTCOME / REFLECTION
Assemble final result
Consider next steps
Speculate future applications
Review failures and learnings
Deliverables
Branding
Presentation deck
1. CONTEXT DEFINITION
Conduct interviews, surveys, observational research
Understand needs, wants, desires
Identify possible friction points
Context is important: asking where, when, how, why?
Deliverables
Problem definition
Research synthesis
Experience storyboards
2. RESEARCH / ANALYSIS
Study design trends
Divide consumer segments
Summarize market competitors
Deliverables
Competitive landscape
Value proposition
Infographics
3. IDEATION
Brainstorm in collaboration
Sketch solutions on paper
Build 2D/3D mock-ups
Test technically feasible concepts
Model in CAD softwares/standard industry tools
Deliverables
Low-fidelity prototypes
User flows
Wireframes and sitemaps
Appearance models
4. CONCEPT DEVELOPMENT
Test human factors and ergonomics
Design color/material/finish and graphics
Specify technical details and production methods
Generate working, interactive models
Deliverables
High-fidelity prototype
Explanation graphics
Visual identity
Detailed renderings
5. PROTOTYPING
Finalize a prototype
Coordinate with engineers, developers, vendors
Engineer proof of concept
Test user interaction
Iterate and improve design
Deliverables
Product versions
Usability research
6. OUTCOME / REFLECTION
Assemble final result
Consider next steps
Speculate future applications
Review failures and learnings
Deliverables
Branding
Presentation deck
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