With an updated statement of purpose and a rapidly growing conclave of cultural heritage professionals, the redesign of Art Bio Matters aimed to increase engagement and improve the overall user experience.
Art Bio Matters (ABM) is a unique communication hub that promotes cross-disciplinary collaboration and hosts educational resources for biological materials research in cultural heritage.The aim for the 2021 ABM business meeting, held from September 22-24, was to bring together a community of experts for a dynamic forum for exchange alongwith the development of an updated website that is intuitive, cohesive, and visually engaging.
Social Media Outreach
ABM 2023 Poster
September '21 - January '21
Working with miro.com as our online collaborative tool, I began the redesign by creating a current and proposed sitemap on miro.com and listed other web elements that would fit a cohesive visual theme. This process transformed our workflow and ensured instant feedback from the team with comment and chat features.
Feedback from ABM 2021 - Requests were made for a simple hub where you can locate information for a lot of different things. With that in mind, we took the wide range of topics which the community expressed interest, and created a sitemap that intended to function as a launchpad for information.
Call to action - A cross-disciplinary hub for biological materials research in cultural heritage.
After fleshing out the color palette, the next steps involved taking the complex ideas that were discussed at ABM 2021 and developing them into a cohesive organized design with a strong visual aesthetic. We started by shortlisting biological materials categories for the 'Education' page and designed it to be illustrative and pictorial. Next, I implemented a playful layout with the approved visual identity on the wix site, and coded some of the pages as necessary to achieve features that a non-developer did not have access to on the backend. This also helped streamline the numerous excel sheets to datasets and dynamic pages that would automatically populate and improve the workflow efficiency.
Art Bio Matters provides a stimulating forum in which to explore current and new directions in the study of biological materials found in cultural heritage collections. Communication and partnerships are facilitated by a robust website that is easy to navigate and functions as a one-stop hub for information for science, curatorial/cultural history, and conservation professionals. Updates are provided through their social media that I designed and helped launch, along with some future materials for ABM 2023 biannual conference poster.
Color Palette - The current logo in place for the ABM website needed a revision in relation to its visual hierarchy. The color choices for the initial logo were influenced by the colors of The Metropolitan Museum of Art and NYU brand colors as a result of collaboration between the two. However, I noticed that the palette did not match those brand colors. This redesign also informed the color palette to be used for the website UI elements moving forward.